05 January 2017

Written by Marc Lamberts
for Daily Focal

At the end of a year and the beginning of a year, one usually starts to reflect on the past year and make goals for the year to come. A lot of these goals have to do with health – mental or physical – and doing well in university or work. But for ‘us’ bloggers, it’s also of vital importance to make goals for our blogs.

"I realise that it’s harder to set goals for engagement, as it’s not really something you can rely on."
Truth be told, I’m terrible at making goals. I haven’t got a clue where to start, what’s achievable and what’s considered a good goal. I don’t want to make it too easy to achieve, because people will punish me for that. But I don’t want to make it too hard either, because I will feel a bit low about myself, if I can’t meet my goals. At the end of the day, the only goal I know something about, is the onion sack on a football field.

Concentrating on my own blog, what are my goals for the next year? And how do you value those goals? I figured out I could set goals for my blog and social media on Blogger/WordPress, Twitter, Facebook, Instagram and Bloglovin’. I guess the social media part of setting goals is rather easy to determine, because you will focus on numbers. It’s just that you have to pick out a number you want to achieve at the end of the year for Twitter, Instagram, Facebook, Pinterest, YouTube, Bloglovin’ and other things you use in combination with your blog.

When I look at my blog there are two things I look at: Views and Engagement. I think this is one of the biggest dilemmas for me personally, because I have to make a distinction between the two. I have to decide, which I think is more important to me. That leaves me with the question: Which is more important, blog views or blog engagement?

I always thought views were the thing you should concentrate on. I saw a lot of people tweeting and messaging that reached so many views for their end of year goal, so that made me think that views were important. People visiting your blog or a specific page, was the thing I focused on in the last months. But lately I’ve become more aware of the importance of blog engagement.

Blog views give you an indication of how many people have visited your blog, but the engagement gives you an indication of people who actually read your content and appreciate it. They take the time to comment on your blog or share your posts, because they actually agree or love the content. For me personally that has been of greater importance in the last weeks and it feels better to have more engagement.

I realise that it’s harder to set goals for engagement, as it’s not really something you can rely on. It’s not really consistent 9 times out of 10. It’s easier to set a goal for blog views and perhaps it’s more convenient in some cases. 

So, what’s more important? I guess it depends on what you use your blog for, I personally don’t use for it a business or make money out of it. I can understand if you look closer to blog views in that situation. I could be completely wrong and miss things, please let me know. But in my opinion, for the individual blogger who writes unique content, I think that engagement is more important and in the end more satisfying too. 

We'd love to know...
What do you think that is more important?
Blog views or engagement?
Which one of the two do you use to set your blog goals for?
[Leave a comment]


  1. Interesting & thought provoking

  2. This is a very interesting post, Marc. I do think that engagement is very important when it comes to blogging. However, I am one of those people who set number goals for their blogs and I have a quite good reason for that. I want to build a brand or even a business out of my blog someday and to get more opportunities, I need to reach a certain amount of followers or pageviews. I am not a fan of this idea but that's how it works these days. I see nothing wrong on focusing more on engagement rather than numbers if you blog just for your own enjoyment. But when it comes to making profit or something more out of a blog, we need to also acknowledge numbers sadly. :)

    -Leta | The Nerdy Me



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